Reactive business strategies are those that respond to some unanticipated event only after it occurs, while proactive strategies are designed to anticipate possible challenges. Because no one can anticipate every possibility, no organization can be proactive in every situation. However, businesses that emphasize proactive strategy are usually more effective at dealing with challenges.
Many confuse social media with social business. Even the smartest business leaders confuse the medium and technology with the journey or destination.
Many find it shocking to learn that opening up a Facebook or Twitter account does not make them a social business. It's not surprising that people are still confusing social media and social business.
I think too often we use the words assuming others not so tightly connected to the social ecosystem understand what we are talking about and referencing. Social business is a journey, not a destination.
Social business is a journey, a way of doing business, not a destination. It requires training, endurance, agility and teamwork. We will repeatedly achieve, rinse, repeat and optimize. It's an investment for the long haul, not just the next year. Social business focuses on what organizations do with the technologies.
It's where their social business and social media strategy takes them and those within their community that matters most.
It's more about others than it is about ourselves. It's about what we give versus what we get. This is new thinking for many business leaders which is why many flock to the social media technology aspect and spend months and years learning tools versus understanding and embracing what the tools can do for their business and the ecosystem as a whole.
Prepare for the journey. Determine what training, maps, guides, tools, people, are needed. You're not going to get there over night. It's going to take time, commitment and a whole lot of work. Social media, social business… what's the difference?
Social media is a set of tools and technology. It's a medium that enables a conversation between human beings. It facilitates a one to one, one to many or many to many dialog for both people and brands. It presents opportunities beyond what traditional media and marketing can offer when integrated and aligned with business goals.
Although we all become the media when using social media technologies, it is not about us broadcasting via a one way stream of self promotion. It's about leveraging the medium to build relationships, provide value, share our authentic self and connect as human beings.
In early I wrote an article to start a conversation for us all to get our arms around the definition of social business.Difference Between DRP and BCP Explained. The differences between Disaster Recovery Plans and Business Continuity Plans are not very clear in actual usage.
Different companies sometimes use these terms differently and, at times, interchangeably. Technically the Business Continuity Plan (BCP) refers to the means by which loss of business may be avoided and it ought to define the business. It's not uncommon for people to confuse the difference between a marketing strategy and a marketing plan.
I've found the easiest way to explain the difference is like this: Marketing Strategy Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Aug 08, · First, lets look at the difference between a business and strategic plan.
In the simplest terms: A business plan covers the “who” and “what” of the business/5(78). NGO vs Non-Profit Organizations Many people do not understand the principles of, and the differences between, NGO and Non-profit organizations, even though they are well-known terms in the 21st century.
First of all, to clarify, NGO stands for a non-governmental organization, and a non-profit organization can also be. Aug 08, · First, lets look at the difference between a business and strategic plan.
In the simplest terms: A business plan covers the “who” and “what” of the business/5(78). We often get questions asking what the difference is between a Business Plan and a Strategic Plan. The first difference is there is a significant difference in intent.
A Strategic Plan is focused on improving a company’s performance, exploiting opportunities and building market share.